Your engineers are a great technical team. But they are not a sales department.

You lose contracts you ought to win because Engineering and Sales are two different languages, and you speak only one.

Signal Path Consulting teaches you to be bilingual.

About Us

Every day, great engineers lose to inferior competitors who are better at selling.

Your engineering's program priorities pivot every time Sales finds a new opportunity. Yet Sales complains that Engineering never responds to customer needs. Your marketing presentations read like a datasheet. And after long sales campaigns, you lose contracts because your proposal didn't land.

Whether you build IP, develop EDA tools, or offer design services, we translate your technical excellence into language that resonates with the clients and partners who need your skills.

What We Do
White Papers and Marketing Presentations

When a sales team presents a deck full of technical specs to program managers or ecosystem partners, they may as well be speaking Spanish in Hong Kong. They're using the wrong language, and no one hears the message.

Speak your audience's language, and your message gets through.
Winning Proposals

When sales teams don't understand what matters to their customer, they compensate by promising everything, hoping one bullet point will close the deal. These proposals are expensive—and ineffective.

Deliver the proposal your customer would have written themselves.
Sales Process Optimization

Checking off action items feels like progress. But you only move forward when they're the right actions. Too often, sales teams focus on what's quick, easy, or sitting at the top of today's inbox, and lose sight of what's required to win.

Build a sales process that focuses your team on the opportunities and actions that matter.
Endorsements
About Grant Morgan
Grant Morgan

With a Master's degree in electrical engineering from Brigham Young University, and over twenty-five years' experience selling FPGA solutions, Grant Morgan has built his career on making technical topics accessible to business audiences; and making business concerns relevant to the engineers who would rather just get back to designing.

As a senior FAE manager at Intel and Altera, Grant developed sales processes used world-wide to win the deals most critical to company success. In North America, he helped sales teams develop the strategic plans and winning proposals necessary to close $600 million in annual design wins targeting technologies such as data center acceleration, Digital Signal Processing, embedded computing, and high-speed communication protocols.

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